Cadillac Electriq Theater
Immersive Experience Theater
About
Volvoxlabs provides the whole package of content design and interactive design for the Cadillac Electriq Theater in 2022 and 2023 across multiple locations in the USA. This immersive experience is meant to tell the story of how Cadillac as a brand started, evolved throughout the years, and finally innovated to produce the first all-electric consumer personal car. As the new media studio, Volvoxlabs weaves through the arsenal of techniques to create the 180-degree projection mapping wall theater to portray the concept and message that the Cadillac brand is meant to portray.
Content Design
The team and I needed to come up with a content design that goes along with the branding guidelines of Cadillac which is always a fun challenge for the team.
The content is not only located inside as the immersive experience theater piece. All sides of the exterior immersive theater are equipped with decent resolution LED panels. Which we took advantage of to design the content that tease out the experience of immersive theater. This exterior LED panels immensly help attract people from afar
